The market analysis which includes an analysis of demand forecasting and prediction models for small consumers and a benchmarking of the WHY toolkit. This report aims to present a market analysis of different energy forecasting models. For this purpose, first, a review of different models, including energy demand forecasting in general and electricity demand forecasting, has been carried out. Next, an analysis of the models has been carried out considering a series of benchmarks or parameters that, according to the literature, are relevant when describing and classifying demand forecasting models. Then an analysis of the positioning of the WHY tool has been carried out, considering the strengths, weaknesses, opportunities and threats.